team

Creative, Efficient, and Loyal

These core values define our team.

Ilana Alberico, Founding Partner
Ilana Alberico's extensive background in spa operations and development have provided resort spas, property development spas, medical spas, and day spas, with the support and expertise they need to execute a successful spa concept. As a former spa director, she understands first
hand the multiple moving parts of spa operations. Her expertise in developing spas that seamlessly weave the spa concept throughout the design, spa operations, employee training programs, product selection, and menu design have created environments where superior spa experiences are commonplace. With a comprehensive understanding of financial accounting for spas, Ilana develops financial foundations that are solid and poised for success. She is passionate about education and dedicated to elevating the professionalism of the spa industry by teaching spa management classes, spa business operations, workshops, and massage therapy modalities throughout the country and at Privai Academy. Ilana Alberico believes that a successful spa depends on the commitment to a sound business model, a highly trained and dedicated team, and a spa concept executed through operative excellence.

Christina Stratton, Founding Partner
Christina Stratton's passion for the spa industry began while she was on tour, opening for bands like the Backstreet Boys and N'SYNC. During her career in the music industry, Christina was treated to some of the finest spas in North America,, allowing her to fall in love with the spa experience. Her band, International Five was her brainchild and she negotiated several sponsorships with mass market product lines and coordinated media events and marketing collateral. Prior to developing spas, Christina utilized her marketing and branding expertise to develop skin and body care products. Her marketing and brand development expertise now
provides resort spas, property development spas, day spas, and medical spas with the tools needed to create memorable and successful brands that elicit loyalty and differentiation. Christina's dedication to the guest experience creates spas that interact with each sense, delivering a sensory journey committed to enhancing the brand of the spa. Christina believes that developing a marketable spa with a consistent emphasis on the guest experience is paramount for success. She teaches retailing, marketing and branding, and spa management classes throughout the country and at Privai Academy.

By selectively taking clients, ISM ensures that each client experiences personal customized service and that each spa is sustainable, unique, well managed, and successful. Their disciplined planning, creativity, and sound business techniques are the heart of Innovative Spa Management.

Darinda Davis, National Director of Education
Darinda Davis understands the heart of any spa operation. She specializes in creating training classes that offer comprehensive learning objectives and outcomes. As a licensed massage therapist and esthetician she has developed numerous protocols and procedures for treatments and for spa operations. She has developed training classes in accordance to both local and national governing bodies and has been granted CE status with both. With a keen understanding of inventory control, Darinda Davis provides easy to follow guidelines for spas to protect their inventory assets. Darinda Davis contributes to each spa project, providing customized education of the therapy team and cost analysis for treatment development.

Doug Stratton, Architectural Designer
Originally from Los Angeles, Doug Stratton began in the film and television, eventually designing and developing lighting and architectural plans for music video, television, and film. He has provided lighting on the sets for likes of Carmen Electra, Cameron Diaz and others. His understanding of mood and ambient lighting and design prove a perfect match for the spa industry, where drama and escapism create unforgettable environments of serenity and calm. Doug works exclusively with Innovative Spa Management on spa projects and with his own company Votiv design on Estate homes, commercial properties, and showrooms.