It’s the heart of the season of sunshine. What better time to announce that we are releasing three brand-new Privai Rituals aimed at creating personalized wellbeing!
Christina and I began sensing a need to create a special massage therapy series of body rituals that hold space for deep restoration and disconnection from the demands of your every day. One that also used products that were made from high-quality holistic materials rich with jojoba oil, lavender, and other botanicals that promoted wellbeing. I started feeling that even with massage memberships and frequency on the rise, people were still yearning for something more special, deeper, more complete.
Over the course of twelve months, I reconnected with my massage therapist self. I pulled out my old journals, formulas, and meticulous notes I had kept from my old massage therapy practice. One that I built alongside a vibrant career in a resort spa working on dozens of people a week. My favorite services to provide, and the ones that produced the most powerful results, were in my private practice. I only booked 90- and 120-minute massages and incorporated a rich array of modalities, tools, and techniques enhanced with natural essential oils. I would use holistic blends rich with skin loving Jojoba oil and lavender essential oil. I wondered ‘why aren’t I creating this restorative and holistic space in our spas today?’ Out of this, the Privai Rituals were born.
Christina and I developed Privai as a wellness company. Our skin and body care line is made up of products that are specially formulated blends which promote wellbeing. Together with our team of formulators at Privai, and our village of massage trainers at ISM SPA, I knew that we could develop industry leading treatments that feature both our powerful products and our professionally creative massage therapists to create transformational experiences for our guests.
The Privai Rituals are thoughtfully tailored to deepen self-awareness and facilitate healing on all levels through a complete and transformative wellness experience. We used historical and originative approaches to wellness along with specially-formulated handcrafted botanically rich products that are uniquely crafted to heighten the experience of these rituals.
I invited our Corporate Trainer, Daniel McCurry to my home in Atlanta and together with my husband Vincent Alberico, we worked in my loft (now known as the ‘spa loft’) for a week to fine tune the elements and features of each Ritual. Christina took the lead on the ingredient and specialty-sourcing to ensure that we were able to bring about what we all envisioned. Then, Daniel fine-tuned the experiences even more and went on a training tour to bring them to life.
Our Privai Rituals include Sacred Beauty, Restorative Sleep, and Essential Balance and will be available at the following luxury spa establishments:
Below, I’ll share with you the Restorative Sleep menu description to provide a better understanding of the meticulous details we undertook in developing each special experience.
Slip into a deep and peaceful sleep tonight with Privai. Sleep is essential for recharging your mind and body. This luxurious 130-minute ritual was designed to help enhance your sleep quality by establishing profound relaxation and relief from stress that builds throughout the day. Certified organic pillows and linens envelop the body, while parasympathetic massage techniques paired with divine essential oils are used to calm and soothe the nervous system. Weighted blankets offer restorative pressure and a warm comfort similar to being held. The art of reflexology completes the ritual—implementing rose quartz, the stone of love, and a heavenly Ultra Rich Body Butter foot massage that will send you into a blissful sleep in no time.
As a business owner and a mother, restful and restorative sleep is an essential ingredient to my success. By consciously dedicating the time and space to ensure a healthy night’s sleep, I can show up as the best version of myself, whether my role is “MOM” or “CEO.” It is absolutely imperative to well-being. There’s no separation between the two.
Can you even imagine the level of intelligence our body requires to function each and every moment?
In this often hectic and endless world of to-dos, many of us will compromise sleep to plow through our day. Over time, these choices can wreak havoc on our bodies. Therefore, it’s not simply an option, but a sheer necessity, to get ample sleep.
Don’t underestimate the importance of sleep. We are asleep for 1/3 of our life. This is the time that our bodies recover, recharge, and reenergize. Make that environment as pure as possible. Many times, people do not realize that their mattress may be the most toxic piece of furniture in their home, filled with chemicals that we lay down and dream on every single night. Finding an organic or natural mattress is not hard and doesn’t have to be expensive. This is why we partnered with Natural Sleep Mattress & Organic Bedding in Atlanta to create a custom massage table topper for us to create the feel of a luxury organic mattress in each treatment room for the Privai Rituals to create a restorative and luxurious feel to each massage table. The toppers along with the use of holistic essential jojoba and lavender essential oils magnify the total experience of the ritual. We desire each aspect of the Privai wellness experience to be highly curated for your wellbeing.
Sleep retreats are the new frontier of wellness. They are increasing in popularity across the world. What a wonderful investment—an escape to a tranquil setting with no distractions, to focus on healing sleep deprivation and hopefully, also gain tips and techniques to bring home. It’s not only attaining knowledge about the act of sleeping— it’s also learning how to create the right sleep environment that feels perfect for your unique body type.
Sleep keeps our heart healthy, reduces stress, makes us more active and alert, boosts memory, restores and repairs cellular functioning, helps to regulate hormones/appetite/mood and much more. There are so many levels and layers of coordination and communication that are performed within the body. All we need to do is learn to listen so that we can heal.
May you all have peaceful, profound, unaltered sleep tonight and every night. Sweet dreams!
Ilana Craig Alberico
Founding Partner of Privai and ISM Spa