The Ama Spa at The Edwin Hotel in Chattanooga, TN is one of the newer properties entrusted to the care and expertise of the spa consultants at ISM Spa, a boutique spa management company based in Asheville, North Carolina, that has earned a reputation for innovation and efficiency in the field of hotel spa management.
The Edwin Hotel, with its 90 rooms, was a highly anticipated addition to Chattanooga’s vibrant downtown landscape. The Edwin has earned wide acclaim for its service and its ability to connect the area’s tradition of Southern hospitality with modern-day trends and exceptional cuisine.
Ama Spa had to meet the same high standards. Ama, the Cherokee word for water, is a sacred element, intricately flowing in and out of the Appalachian way of life. The Cherokee Indians revere water for its strength, vitality and wisdom. In return, it provides hydration, food, navigation and holistic healing.
A menu of spa therapies at Ama Spa was developed that would embrace water as a source of life to preserve the mind, body and spirit for whole well-being.
Long before the doors of this wellness spa opened to welcome guests, the spa architect and spa design management team from ISM Spa went to work. The spa industry continues to grow at unprecedented levels, but success of an individual property still relies on developing an understanding of the unique marketplace in which that spa will operate.
The spa consultants at ISM Spa have the expertise needed to produce a comprehensive feasibility study, which included:
- A compilation of relevant industry data
- An analysis of market trends
- Current and future competitive comparisons
- An assessment of the viability and financial performance potential of the spa
In addition to the feasibility study, our spa design management team contributed a number of vital components to the project, including:
- Brand Concept
- Design Development
- Spa and Hotel Integration Training and IT
- Pre-Opening Operations
- On-Going Management
ISM Spa consultants also conducted market research related to:
- Ama Spa’s Target Market
- Relevant Industry Trends
- Existing Competition Analysis
The experienced industry professionals at our spa management company also produced a series of financial reports, including:
- Comprehensive Profit and Loss Statement — Revenue Assumptions, Cost of Sales, Capture Rate, Rev PATT, Proforma
- Capital Expenditure List
- Labor Assumptions
- Compensation Packages
In the case of Ama Spa in Chattanooga, the analysis provided by ISM Spa Management consultants provided the client with the guidance needed to make informed decisions as the scope of the project took shape. Today, Ama Spa is not only an asset to the award-winning Edwin Hotel, it is a distinctive wellness destination in its own right.